# The GTM Engineering Company

> We build revenue infrastructure inside the CRM a company already owns — data
> enrichment, account scoring, signal-based outbound, lead generation and
> attribution — and hand over the runbook that keeps it running. Fractional GTM
> engineering for B2B technology companies, led by founder Jorge Macias.

Posts under `/blog/` are also available as markdown by appending `?md` to the
URL — the blog is served by Framer, which does that automatically, and the
markdown comes back through the main domain unchanged. The rest of the site is
static HTML with no markdown twin, so those links below carry no `?md`.

## Start here

- [Home](https://gtm-engineering.io/): what we build, who it is for, and the proof.
- [About](https://gtm-engineering.io/about): the company, the people, and the manifesto that explains how we think about AI in go-to-market.
- [Case studies](https://gtm-engineering.io/case-studies): completed engagements with the numbers, each shipped inside a client's own CRM. Six of the nine carry a recorded walkthrough filmed inside the client's own systems after the build shipped.

## Services, by who we build for

- [Services overview](https://gtm-engineering.io/services): the full product stack — enrichment, scoring, outbound automation, RevOps and attribution.
- [For founders](https://gtm-engineering.io/services/founders): building the go-to-market system that runs without the founder selling it personally.
- [For operations](https://gtm-engineering.io/services/operations): CRM cleanup, data hygiene and the reporting layer underneath it.
- [For sales](https://gtm-engineering.io/services/sales): pipeline generation, account scoring and signal-based outbound.
- [For marketing](https://gtm-engineering.io/services/marketing): attribution, lifecycle and turning intent signals into booked meetings.

## Case studies, one URL each

- [Spara](https://gtm-engineering.io/case-studies/spara): 100% CRM cleanup — a Clay enrichment and scoring engine that made the CRM the record of truth. Recorded walkthrough: the Clay master enrichment table and the scoring engine, 6m24s.
- [Slate](https://gtm-engineering.io/case-studies/slate): 48,703 leads enriched of 65,107 open, with scoring shipped as native Salesforce formula fields.
- [trumpet](https://gtm-engineering.io/case-studies/trumpet): 11 meetings booked in a week from eight live signal plays, in 13 weeks.
- [Fluint](https://gtm-engineering.io/case-studies/fluint): a 2,062-account ABM audience and the data layer under it, in 12 weeks.
- [QC Growth / NodeSource](https://gtm-engineering.io/case-studies/qc-growth-nodesource): 4,000 prospects, a 7.5% response rate and 50 booked meetings in under three months. Recorded walkthrough: segmenting developers on GitHub activity, 2m41s.
- [Enterprise RPA Company](https://gtm-engineering.io/case-studies/enterprise-rpa-company): account research cut from 2.5 hours to under 15 minutes, about 250 hours saved per rep per quarter. Recorded walkthrough: one Clay table for account research, 5m01s.
- [Nexrizen](https://gtm-engineering.io/case-studies/nexrizen): one client to ten in 90 days. Recorded walkthrough: qualifying law firms from Google Reviews, 2m41s.
- [IAG Real Estate](https://gtm-engineering.io/case-studies/iag-real-estate): 40% less manual work through automated enrichment. Recorded walkthrough: automated commercial owner lookup, 4m40s.
- [Modern GTM](https://gtm-engineering.io/case-studies/modern-gtm): a 16% reply rate on signal-triggered outbound. Recorded walkthrough: LinkedIn connections as an outbound audience, 2m55s.

## The founder, in other people's words

Jorge Macias has been a guest on seven shows that are not ours, five on video
and two audio, all listed with their players on the About page. They are the
company's positions taken as questions rather than as marketing: closed-lost
pipeline recovery, data scraping without wrecking a CRM, ICP and signal-based
outbound, and what a GTM engineer actually does day to day.

- [Appearances](https://gtm-engineering.io/about#podcasts): seven guest appearances on GTM Engineer School, Nevara, Nathan Lippi's Clay Bootcamp, Behind the Growth with Spencer Tahil, GTM Hackers, GTM Advantage and The GTM Engineer Podcast.

## Writing

- [Blog](https://gtm-engineering.io/blog?md): practical comparisons and implementation notes on Clay, HubSpot, Salesforce, enrichment tooling and RevOps practice.

## Contact

- [Book a meeting](https://gtm-engineering.io/#book): a call with Jorge, scheduled directly on the site.

## Optional

- [Privacy policy](https://gtm-engineering.io/privacy-policy): what we collect and how to opt out.