We build the systems that produce pipeline — enrichment, scoring, signal-based outbound and attribution — inside the CRM you already own, and we leave the runbook behind.
The GTM Engineering Company
Most companies do not have a go-to-market problem. They have a systems problem that shows up as one: data nobody trusts, tools that do not talk to each other, and research a person still does by hand.
The GTM Engineering Company
Senior engineers do the work, and the engineer who scopes a build is the engineer who builds it. No account manager sits between you and the person writing into your CRM, and what that person is like to sit in a room with matters as much as what they can build.
A letter from the founder
What we believe about go-to-market, and why the company builds the way it does.
We believe admin work is a crime scene, and every call note typed by a human hand is evidence. The machine logs the call, the MEDDPICC fields, the signals, the tech stack hiding in a job description, all while you were busy actually selling. Death to data entry. Nobody will miss it.
We believe everything that works eventually expires. The sequence printing meetings today is decaying while you read this. That is GTM alpha: the moment everyone runs the play, it becomes the benchmark. Your competitors bought the same playbook. That's the joke.
We believe in aiming before firing. Right companies, right people, and a real reason to reach out, from intent data, signals, or product usage. Spray and pray is a commodity that lost its alpha.
We believe the future is every channel at once, each a little more diluted than the last. LinkedIn, email, text, phone. Then your car's screen. Then, fine, the Neuralink. We'll be there first.
AI built on a shitty data foundation is a very expensive parrot, so we build infrastructure first, every time.
We are training the next wave of GTM engineers, our own version of the PayPal Mafia. The best of them will clear a million a year and still be underpaid.
Distribution is the moat now. Code got cheap. Attention never did.
GTM is art: creative work with a revenue number.
Soon we'll stop logging what happened and start building while we talk, the pipeline assembling itself mid-sentence. See you there.
Thirty minutes. We look at what you are running today and you leave with a shortlist, whether or not you hire us.
The GTM Engineering Company was founded by Jorge B. Macías, who writes the manifesto on this page and hosts the thirty-minute intro call himself. He came up through B2B software sales: more than three years at BrainHi as its second sales hire, moving from SDR to Account Executive and then into Revenue Operations, a sales seat at Reprise, and then Account Executive at Offsite, where the Head of Sales, the Head of Marketplace, the Head of Customer Success and the Chief of Staff are all among the colleagues quoted on the case studies page. He is an industrial engineer by training, which is the habit the company runs on: the process first, then the system that carries it.
It is a fractional go-to-market engineering team rather than an agency: senior engineers who build revenue infrastructure inside the client's own CRM and then hand it over. Every tool is bought and owned by the client and never resold through The GTM Engineering Company, every system ships with a written runbook, and nothing is left behind that only the company can operate. The engineer who scopes a build is the engineer who builds it.
B2B technology companies that already have a CRM and a go-to-market motion, and a systems problem showing up as a pipeline problem. Named builds on the case studies page include Spara, Fluint, trumpet, Slate, NodeSource, IAG Real Estate and Modern GTM, and two engagements are anonymised at the client's request. Every one of them shipped inside the client's own CRM, with a walkthrough recording of the system being built.
One working session a week, with the build on the screen. A typical engagement with The GTM Engineering Company runs 3 to 6 months at 5 to 10 hours a week, everything in your stack under your logins from day one. Quick wins land in the first 2 to 4 weeks and a full engine by day 90, and every build is recorded, so training is watching rather than shadowing.
You own them. Every tool in a build is bought and owned by the client and never resold through The GTM Engineering Company, and everything is built under the client's own logins from the first week. The company is tool agnostic in practice rather than in theory, and each system ships with a written runbook that is updated as the system is built.
Because AI built on a bad data foundation is an expensive parrot, so the foundation goes first, every time. No engagement at The GTM Engineering Company starts on a data foundation the company has not audited, every AI step has an input you can inspect and an output a human can check, and nothing writes to the CRM on a rule you cannot read. The point is a system you can defend in a board meeting, line by line.
