Four seats, one CRM

Go-to-market consulting, engineered into your CRM

Founders, operations, sales and marketing all work the same CRM and want four different things from it. Pick your seat and see the build, the pricing and the proof that belongs to it.

Book a call Watch a build first

Which seat are you in?

Founders, operations, sales or marketing. Each seat has its own page with the build, the pricing and the proof.

Founders

Your go-to-market system, built before you hire the team for it

For founders and small founding teams. GTM Stack Audit, Buy-vs-Build Strategy, Scaling Playbooks and Operational Foundations.
Operations

The CRM stops being the thing everyone works around

For operations and revops leads. Evergreen CRM Enrichment, RevOps Infrastructure, Workflow Automation and System Integration.
Sales

Outbound that starts with a reason, not a list

For sales leaders and heads of pipeline. Signal Based Outbound, Data-led Prioritization, Inbound Automation and Strategic Activation.
Marketing

Campaigns are only as good as the data underneath them

For marketing leaders. Signal Standardisation, Marketing Data Pipelines, Campaign Automation and Attribution Engineering.

How does a GTM strategy get built?

ICP Research
Target account selection criteria
Fieldstone Group Northwind Labs Bramble & Co
Personalized messaging frameworks
Value proposition refinement
V1We help teams grow revenue faster. V2Stop paying three reps to clean the CRM.

Identify Pain Points

Clay workflow implementation
Apollo Source Clay Enrich Claude Score Smartlead Push
Multi-channel outreach setup
Day 1 Instantly Email Day 3 LinkedIn LinkedIn Day 5 Call
CRM integration and configuration
HubSpot Salesforce
Automated lead enrichment
TitleVP RevOpsLinkedIn StackHubSpotClay SignalHiring 3 AEsApify

Build & Automate

Weekly performance analysis
A/B testing of messaging
Control Variant B
Conversion rate optimization
Ongoing strategy refinement
Spend Pipeline

Improve & Iterate

What has this moved, seat by seat?

Master enrichment table, tier-based account scoring, inbound briefs and a full HubSpot audit and redesign.

100% CRM Cleanup
Read the case study
  1. 10x Client Growth Nexrizen Lead qualification engine using Google Reviews to identify law firms with proof of pain, scaling the firm from one client to ten.
  2. 7.5% Response Rate QC Growth / NodeSource Developer outreach built on GitHub activity signals: 4,000 prospects, 300 responses, 50 meetings booked in under three months.
  3. 75% Time Saved Enterprise RPA Company Automated account research for a 5,000-person automation company: 2.5 hours of manual work per account rebuilt as a 15 minute workflow.
  4. 16% Reply Rate Modern GTM First-degree LinkedIn connections enriched with ad-activity signal, sequenced across channels and tested head to head.

“Brought structure and scalability to our go-to-market engineering stack, combining technical precision with strategic insight to streamline how we operate.”

Luke BivensFounder, QC Growth

“Jorge successfully helped build a Clay table to source targeted contact information, despite initial skepticism from other consultants. He reverse-engineered a system of HTTP API calls within Clay, connecting industry-specific databases with alternative data providers.”

Shae LawsonDirector of Operations, Institutional Advisory Group

“Working with the GTM Engineering team was refreshingly collaborative. Their comfort moving things around inside our Clay tables and aligning execution with strategy made them feel like an extension of our team.”

Daniel S.Growth Marketing Strategist

Ready to see this built in your stack?

A 30-minute call, or the pricing if you would rather look first.

Book a call See pricing

What do you own when we are done?

Workflow

Who owns the workflows?

You do. Every workflow is built under your logins, not ours.

Runbook

Do we get a runbook?

Yes, on every engagement: the “how to keep it humming” guide, written down.

Builds

Are the builds recorded?

Yes, every build, so training is watching, not shadowing.

No lock-in

Is there any lock-in?

None. We build on your stack and say so when something has to go.

Architecture

Is the architecture documented?

Yes. Fields, pipelines and joins, written down.

Sessions

How often do we meet?

Weekly. Live table builds, not status emails.

Who is GTM engineering for?

"Distribution is the new moat. Code got cheap; attention never did."

  1. Quick wins in 2 to 4 weeks, shipping by day 90

  2. The playbook is yours, documented as we build

  3. Every record is checked before it hits your CRM

  4. The tools are in your name, on your card, and you keep it all

  1. Hiring cycle, then months of ramp

  2. The playbook stays with the agency

  3. Data from every tool, none of it verified

  4. The tools are in the agency’s name

Who is it for?

Founders and small founding teams
Operations leads
Sales leaders
Marketing leaders

Who is it not for?

Companies without a CRM or basic tech stack in place
Companies that do not believe data is the key to a good GTM motion
Teams looking for full-time headcount instead of consulting

Pricing: what does a build cost?

Growth Recommended

$7k/mo

Ideal for scaling businesses

Book a call
  • GTM Stack Audit
  • Advanced ICP research
  • Expanded lead list
  • Advanced Clay automation
  • Full RevOps implementation
  • Bi-weekly performance reports
  • Campaign build out
  • Multi-channel outreach setup

Tell us what you are running today

Thirty minutes. We look at your CRM together and you leave with a shortlist, whether or not you hire us.

  • HostJorge Macias
  • Length30 minutes
  • WhereGoogle Meet
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  2. 02Your detailsYour name and work email. No account needed.
  3. 03ConfirmedThe invite and the meeting link land in your inbox.
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Questions: what do buyers ask first?

What does a go-to-market consultant actually do?

A go-to-market consultant defines who you sell to and how: the ICP, the segmentation, the channels and the moves that follow. The GTM Engineering Company does that part and then builds it, so the ICP becomes enrichment and scoring inside HubSpot or Salesforce, the plan becomes live outbound and reporting, and the engagement ends in working infrastructure rather than a document.

What is the difference between a GTM agency and a GTM engineering company?

A GTM agency runs a motion on your behalf, and the machinery goes with them when the contract ends. A GTM engineering company builds the machinery inside your own systems and hands it over: every workflow under your logins, a written runbook, recorded builds and documented architecture. The GTM Engineering Company works the second way, which is why an engagement ends with no vendor lock-in.

Which GTM agency is the right fit for a B2B SaaS company?

It depends on which job is blocked. The GTM Engineering Company is the fit when the go-to-market infrastructure itself has to be built: ICP and data, Clay, RevOps and outbound, wired into the HubSpot or Salesforce you already own, for B2B SaaS teams from seed to Series B. If the blocker is positioning or brand rather than the system underneath, that is a different kind of agency, and we say so on the call rather than sell a retainer.

Do you work with VC-backed startups?

Yes. The GTM Engineering Company builds for B2B SaaS teams from seed to Series B, which is where most VC-backed startups sit: the founder is still the best salesperson and there is no system under the pipeline yet. Engagements run monthly from $5k, so the go-to-market system gets built before the team is hired to run it.

How much does go-to-market consulting cost?

At The GTM Engineering Company it is three published monthly tiers rather than a quote on a call: $5k a month for Starter, $7k a month for Growth, and custom scope for Enterprise. A typical engagement is a 3 to 6 month retainer at roughly 5 to 10 hours a week. It is priced monthly rather than as a project fee because a data layer has to be maintained after it is built, not just delivered.

What does a GTM strategy look like once it is built?

At The GTM Engineering Company a go-to-market strategy is built in three phases: identify the pain points, build and automate, then improve and iterate. In practice that is an ICP researched and defined, a GTM stack audit, enrichment and scoring running in the CRM, outbound that fires on signals, and performance reporting on what worked. The strategy ships as working infrastructure and a written runbook, not as a plan document.

Which seat should we start in?

The one that is blocked. Founders start with the GTM Stack Audit and the buy-versus-build call, operations with Evergreen CRM Enrichment and RevOps Infrastructure, sales with Signal Based Outbound, and marketing with Marketing Data Pipelines and Attribution Engineering. Every seat is built on the same data layer, so starting in one does not close the others.